Square Enix is currently on everyone’s lips when it comes to selling big brands like Tomb Raider or Deus Ex to the Embracer Group. But what actually led to this step? The poor performance of the studio’s two Marvel titles could play a role.
Since the 300 million deal with the sale of big brands (Deus Ex, Tomb Raider) and some studios, there have been all kinds of rumors and reports on the internet about what’s actually going on at Square Enix. New information in this regard is now available from MST Financial.
According to this, Square Enix has made big losses with its last two western-style titles in the Marvel universe – despite the immense popularity of the Marvel series. According to MST Financial, Marvel’s Avengers and Marvel’s Guardians of the Galaxy resulted in a combined loss of $200 million. Avengers was not convincing from the start and this flop situation apparently also dragged down Guardians of the Galaxy, although this title had generally received good reviews.
The sale of brands that are big in the West and their studios could basically be related to this financial aspect, after all, such a loss has to be absorbed somehow. At the same time, Square Enix also parted ways with Crystal Dynamics and Eidos Montreal – both studios that played a key role in the two Marvel flops.
In addition to the high production costs, the marketing costs incurred are said to be responsible for the losses of the two Marvel titles. As a result of the sale of the studios and other big brands, Square Enix now wants to refocus on projects like Forspoken and the Final Fantasy franchise.
On 11/30 The Spider-Man DLC for Marvel’s Avengers is finally appearing and as a foretaste there is already a trailer.
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