In the production of car advertisements, Land Rover is definitely a top student, and the outdoor off-road advertisements shot can even be enjoyed as wallpapers. However, Land Rover, which strives for high standards, also frequently rolls over on the official side. Earlier this year, Jaguar Land Rover launched a new ad called “Above and Beyond Land” with the slogan “Wherever You Find Yourself”, but it was banned by the UK ASA television. There was reportedly a degree of fiction in the ad, but the safety of viewers was paramount for the UK’s Advertising Standards Authority (ASA), which was found to breach misleading advertising and driving regulations. The main reason is that there were three guards showing off their reversing images on the edge of a cliff, and they parked the vehicles on the edge of the cliff, which is suspected of misleading dangerous driving. The video, despite the use of obvious fictional elements in the ad, such as deserted traffic lights or a traffic policeman standing among the dunes, also caused dissatisfaction among viewers, who in turn complained to the ASA. Ultimately, the Advertising Standards Authority found the ad to be misleading and, due to the .
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