Almost three years have passed since Apple left Jony Ive – in fact, the third person in the company after Steve Jobs and Tim Cook. Apple’s chief designer took a short sabbatical, and two years later, his Lovefrom brand signed a collaboration agreement with Ferrari. Not everyone knows, but it is to him that fans of Apple gadgets should be grateful for the design of almost all devices that are on sale now: note that since his departure, the appearance of devices has not changed much. We decided to remember Johnny Quince and tell you some interesting stories about him.
We tell some fascinating stories about Jony Quince
ПОДПИСЫВАЙСЯ НА НАШ ЯНДЕКС.ДЗЕН: ЧИТАЙ СТАТЬИ И ПРОВОДИ ВРЕМЯ С ПОЛЬЗОЙ 
Jony Ive left Apple
Quince and Cook had a rather rocky relationship
The Wall Street Journal reporter Tripp Mickle recently released his book After Steve: How Apple Became a Trillion Dollar Company and Lost Its Soul. It’s definitely an entertaining read, if only because it tells the story of Jony Quince and Tim Cook’s strained relationship. The most interesting thing is that it is because of the branded gadget – Apple Watch. It became known that Ive wanted to make them a fashion accessory, but marketers did not support him and relied on the functionality of the device.
They say that Tim Cook still supported the idea of the designer, but the author of the book claims that this was not the case: the device developed and Ive did not like the fact that the company focuses on services, as a result of which he switched to part-time employment, and his influence went to decline. The creation of the iPhone X took place under his leadership: however, he himself called the final meeting, was late for it and did not make final decisions.
Смиритесь, новые iPhone станут дороже. Но не во всех странах
Falling Apple shares
Quince’s departure from Apple did not pass without a trace – the shares lost in price
Many recognize the importance of the figure of Jonathan Ive at Apple: he led the projects for the creation of all known gadgets, and after the death of Jobs he became the most important person in the company, who decided which products should be released. He reported not only to Jobs, but also to Tim Cook, who at that time was the chief executive, not afraid to argue with them.
By the way, it was Ive who was responsible not only for iPhone appearance, but also iOS and even Apple Park, leading the design department for more than two decades. After the news of his departure from Apple, the company’s shares sank 1%, not to mention the fact that at that time the fall was already about 10% against the backdrop of the US-China economic war. And the news about the departure of such an important figure only increased the excitement among investors, said analyst Dan Ives.
Они хотят заработать все деньги мира! Apple снова побила рекорд выручки
Flat design iOS 7
iOS 7 was not liked by everyone, but became the foundation for the future design of the system
Remember iOS 7, which turned out to be buggy and unusual? She was also handled by Jony Ive. It was a bold move to abandon skeuomorphism. At the same time, he changed the design on all devices, and not just the iPhone, accustoming users to the fact that there will no longer be the old design of icons.
Incidentally, the design of iOS 7 is still at the heart of iOS 14 and 15, and it is believed that since then, Apple has abandoned such major changes in the future. By the way, the changes prompted Google to update its appearance: this is how Android 5.0 appeared with an “airy” design. Following iOS 7, other shell manufacturers have also changed. Another confirmation of how important the personality of Jony Quince is to the industry.
Если iOS 16 будет такой, то я передумаю продавать iPhone
What does iPad 1 look like?
iPad looks the way we know it thanks to Quince too
Apple has long nurtured the idea of making a device larger than the iPhone. Before that, there were attempts that ended in failure: for example, Newton, as well as models that no one knows about. But the company nevertheless decided and made a revolution, creating an innovative gadget that has no equal to this day.
Manufacturers are still trying to create their own solution, but nothing comes out either in design or functionality, and some lines Android tablets and completely removed from production. Jony Quince is to be thanked for the design, because he did not abandon the idea of u200bu200bsimplicity of Apple devices: simple touch controls, reminiscent of the iPhone, and a minimum of buttons.
Читайте по теме: 7 основных изменений iPad за 12 лет
First MacBook Air
Even the look of the first MacBook Air is still relevant today.
Apple was the first to see the chip that the world needs a compact laptop. The company already had a regular MacBook and MacBook Pro – the line needed an intermediate compact version. The MacBook Air is the epitome of that idea. True, this was preceded by a series of compromises between engineers and designers, led by Jony Ive: they had to get rid of the drive and offer to buy it separately, leaving one USB port.
Apple began to set trends even then and became the creator of the world’s first thin and powerful laptop, although it was quite buggy, it was very hot and noisy. But the recognizable design has not changed much since that moment. No analogue had such an up-to-date appearance: even an old 2015 MacBook Air will look fresh today, but not Windows laptops.
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Liked? We also have some interesting but little-known facts about Apple – read about them in our article.
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