Geely’s most expensive electric car Lotus Eletre pre-sale in China

What? Geely’s latest pure electric vehicle,Sell ​​at least 800,000?

You read that right, Geely’s most luxurious and expensive models are on sale in China.

2 NVIDIA Orin-X chips, with a computing power of up to 508TOPS, are also equipped with 4 128-line laser radars, the intelligent driving hardware is directly pulled to the ceiling, and the intelligent driving function is officially calibrated to L2+. In the future, high-speed, urban open roads and parking areas can be realized through OTA of the whole scene through.

Digital cockpit, mass-produced the strongest cockpit chipQualcomm 8155 It is standard, with 5 cockpit screens for vehicle-machine interaction, which can support high-speed information transmission and applications in multiple scenarios.

With a maximum output of 905 horsepower and a zero-to-hundred acceleration time of 2.95 seconds, the SUV can run the power performance of a supercar.

Lotus Eletre,coming.

What kind of car?

Judging from the paper data presented at the press conference, this car is summed up in one sentence:

The intelligent hardware configuration is full of performance strange.

Let’s start with intelligence, intelligent driving and digital cockpits are crazy.smart drivingTwo Nvidia Orin-X chipsthe comprehensive computing power reaches 508TOPS.

Full vehicle 34 high-performance sensors,mainly include:

• 4 can lift 128 lines lidar;

• 2 4D imaging millimeter wave radars;

• 12 ultrasonic radars;

• Seven 8-megapixel cameras;

• 1 in-car camera;

• Four 2-megapixel surround view cameras.

Not to mention the final function, just looking at the hardware configuration from the chip to the sensor, there should be no new car on the market so much.

At the functional level, relying on stacking computing bases and sensors, through Lotus’ three major algorithms, can achieve L2+ Level intelligent driving function, but it should be noted here that it can be realized, which does not mean that it can be realized now.

Lotus officials said at the press conference that the algorithm model still needs to be further iteratively grown, and intelligent driving assistance for high-speed, urban open roads and parking scenarios will be pushed later.

The exact time has not been given.

The digital cockpit adopts the most powerful cockpit chip in mass production – Qualcomm 8155, with a comprehensive computing power of 8TOPS, which is also expected. After all, Qualcomm 8155 is almost the standard configuration of luxury pure electric vehicles this year.

Vehicle-machine interaction, mainly through the whole vehicle 5 high-resolution screens5-screen linkage can be carried out to support 5G high-speed transmission, mainly including:

• 1 15.1-inch OLED center control screen;

• Two symmetrical 12.6-inch screens in the front row are used for the instrument panel and the passenger screen respectively;

• 1 19-inch AR-HUD;

• A 9-inch touchscreen is placed in the rear, which can adjust and control the in-vehicle multimedia and air-conditioned seats.

The above is the hardware stacking in terms of intelligence. In terms of power performance, since it is an electric vehicle made by a supercar brand, the performance cannot be lost.

According to official data, Eletre is built on the EPA platform, the first pure electric platform of Lotus. The whole system is 4-wheel drive. It adopts the front and rear dual permanent magnet synchronous motor layout, and the maximum output power can reach 908 hpthe top speed is 295 kilometers per hour,The fastest 0-00 acceleration is 2.95 seconds.

You know, this is a taller SUV, the length/width/height dimensions are 5103/2019/1630mm, and the wheelbase is 3019mm. The power performance of such a large SUV running at the level of a supercar is indeed a highlight. .

Eletre uses a 100kWh battery pack with a maximum cruising range of 600 kmis relatively not eye-catching, but in terms of charging power, Eletre uses 800V High Voltage Architectureit can support up to 420kW overcharge, and the battery life can reach 120 kilometers after 5 minutes of charging, and 400 kilometers after 20 minutes of charging.

Although the current power of charging piles in China has not yet reached the level of 420kW, Lotus also said that in the future, it will deploy its own energy-supplying system in China. , building more than 200 sites.

In terms of appearance design, the Eletre embodies supercar elements everywhere, the most obvious being the low body and the left and right air intakes, which can reduce the drag coefficient to 0.26.

In addition, the roof adopts a panoramic sunroof design, and two rear wings extend from the edge of the sunroof to increase the stability of the body.

Can you beat this car?

Everything about this car has been learned, except for the price.

Lotus did not announce the price at the press conference.The final price won’t be confirmed until the third quarterAlthough it is still unknown, it is still possible to guess from Lotus’s high-profile domestic release conference and layout.

According to public information, Lotus currently sells 3 models, EMIRA 858,000, Evora 972,000, the most expensive supercar Evija, priced at more than 20 million, a proper toy for the rich.

As far as the Lotus brand itself is concerned, although it has a high reputation in the supercar industry, it is still not familiar enough with luxury brands such as Porsche and Ferrari in China.

Therefore, as the first pure electric vehicle, and it is crazy at the intelligent level, Eletre’s role is not only to lay the groundwork for Lotus’ electrification, but also to gain the greatest attention from domestic users.

To achieve this, the price still needs to be within the acceptable range of high-end models, and it needs to be luxurious, but not as outrageously expensive as the Evija.

And there is also a key message that the production of Eletre is inLotus factory in WuhanThe low cost of local production can also have a certain advantage in price.

From this point of view, the final price of the Eletre will most likely coincide with the Taycan, a pure electric model sold from Porsche 888,000, or even slightly lower than the Taycan, that is, in the range of 800,000 to 1 million.

So in this price range, can Eletre play?

Take the Taycan as a benchmark for comparison. It is also a pure electric vehicle made by a supercar brand.Intelligence and PerformanceTwo aspects are the core of the comparison.

In terms of intelligent driving, Taycan intelligent driving only provides two functions, adaptive cruise and lane change assistance, and they are all optional.

And Eletre’s intelligent driving system officially calibrated L2+, coupled with the underlying hardware currently equipped, leaves redundancy for future high-speed, urban open roads and intelligent driving in parking areas.

Although it is still futures, Eletre is better than Taycan in terms of growth.

In terms of cockpit, public information shows that the Taycan’s cockpit host is Volkswagen’s MIB3, and the core SoC uses Qualcomm 820A, which is one generation behind Eletre’s Qualcomm 8155.

Overall, intelligence is not the main selling point of Taycan, and Eletre has a lot of advantages in this regard.

Performance, whether it is power level or charging speed, the two can be said to be evenly matched.

The top speed of the Taycan performance version can reach 250 kmthe fastest zero-hundred acceleration is 2.9 secondsthe overall performance is basically the same as Eletre.

And both cars use an 800V ultra-high voltage charging platform. Under ideal conditions, the Taycan can charge the battery from 5% to 80% in 30 minutes.

But the advantage of the Eletre is that it has longer legs and a range of 600 kilometers, while the Taycan has a range of between 407 kilometers and 538 kilometers.

So based on the above paper data, Eletre has great advantages. And don’t forget that the Taycan was launched in March last year. By the end of last year, the global sales volume had exceeded 40,000 units. For a model whose main version price has reached more than 1 million, this sales volume is not easy.

Of course, in addition to the paper data, the comparison of the two cars has to add a variable:User familiarity.

The Taycan has sold more than 40,000 units a year, and the Porsche brand has contributed a lot, but when it comes to Lotus, there are not many people who know or are familiar with it in China.

Therefore, national acceptance is not only an obstacle for Eletre to become an explosive model, but also a task that Eletre has to undertake for Lotus.

Lotus, a card for Geely to enter the luxury market?

After talking about Lotus’ first pure electric smart car, Lotus’ position in the transformation of Geely’s pure electric vehicle cannot be ignored.

To be precise, Lotus has completed the last piece of the puzzle for Geely’s electrification transformation.

To understand this, it is necessary to sort out Geely’s entire transformation blueprint.

Around 2020, Geely’s five-year first-stage transformation, the so-called blue Geely plan, failed in Li Shufu’s internal speech. The original target of 90% new energy penetration rate was only about 5% by 2020. .

Taking this incident as a watershed, Geely’s transformation began to change its play style:

Facing the pure electric market, the establishment of several sub-brands, independent operation and development, the logic of differentiation is to carry out a comprehensive layout in the pure electric vehicle market according to the difference in price and market positioning.

At present, Geely Group’s pure electric brands include Geometry, Extreme Krypton, Lotus, and Polestar Automobile, a joint venture with Volvo.

Among them, Geometry mainly aims at the domestic low-end market between 100,000 and 200,000 yuan, such as the lowest-priced Geometry E, which is priced between 80,000 and 100,000 yuan.

The Jikrypton car, the only model on sale, the Jikrypton 001, with a price range of 300,000 to 400,000 yuan, is Geely’s sharp knife to enter the field of high-end smart pure electric vehicles.

Polestar Automobile, a joint venture with Volvo, is headquartered in Sweden and mainly faces Europe and North America. It can be regarded as a bridgehead for Geely to go overseas.

Finally, it is Lotus. In terms of Lotus’ positioning, it is indeed a good card for Geely to enter the luxury pure electric market.

And Geely’s work on Lotus can also illustrate this point.

In 2017, Geely acquired Lotus, but in the next three years, Geely basically did not make any major moves. Until the end of 2020, Lotus established Lotus Technology in Wuhan, and Geely, as a major shareholder, held 60% of the equity, while being deeply involved in Lotus’ business.

In April last year, Lotus released 4 platforms and a model plan for the next 5 years. Among them, Lotus UK is responsible for the development of super sports cars, and the domestic team, relying on Geely, mainly focuses on luxury models including SUVs and sedans.

Lotus Eletre is the first fruit of this plan and the first luxury car that Geely brought to the market.

Now that Eletre is ripe, how much do you think Geely’s first luxury pure electric vehicle should be sold for?