In Beijing City, where the restaurant canteen is closed, the riders said something from their hearts – yqqlm

A few days ago, Beijing announced that catering business units would suspend dine-in services during the “May Day” period and switch to takeaway and self-pickup services.

On May 1 and 2, Sina Technology visited and found that all major catering stores have suspended dine-in services, while many stores have ushered in a substantial increase in takeaway orders.

It is reported that the overall orders of the two major food delivery platforms Meituan and Ele.me have increased by 30% compared with the same period last year. To meet delivery needs,Meituan distribution has increased rider capacity reserves by 30% and rider subsidies of RMB 6 million to RMB 8 million;Ele.me has allocated 10-20% more distribution force to some supermarkets in Chaoyang District and Fengtai District.

In addition, in addition to take-out, pre-made dishes that only require simple cooking are also popular. Hema data shows that,On May 1st, sales of pre-made vegetables increased by 500% month-on-month; Dingdong shopping for pre-prepared vegetables is also 2-5 times the usual amount.

Merchant: Takeaway orders increase and the unit price is also higher

Under the suspension of dine-in, many catering stores said that the number of takeaway orders has increased a lot than before.

Qiu Chenxu, the owner of Shuangma Restaurant in the Wudaokou business district, said that on May 1, it was obvious that the number of takeaway orders had increased.About 30% more than before. “On May 1st, not only the volume of orders is large, but the unit price is relatively high, mainly for family dinners. Many users also choose to place orders at off-peak times, leaving us and the riders more time to prepare.” Qiu Chenxu said.

It is reported that in order to better meet the needs of catering merchants to carry out takeaway services during the epidemic, both Meituan Takeaway and Ele.me have launched green channel services for catering merchants. The service can complete the qualification review in as little as one hour by streamlining the process.

According to the data of Meituan Takeaway, on May 1, 473 catering merchants in Beijing applied for online takeaway through the green channel, and the number of new merchants on the green channel increased by 338% from the previous day.

A restaurant owner said that the owner of his store made barbecue, and he didn’t think it was suitable for takeaway before. But after learning that Beijing requested to suspend dine-in, in order to stabilize cash flow, he contacted the business manager of Meituan Takeaway with a mentality of giving it a try. The staff reviewed the submitted materials within an hour and helped him formally Build an online store.

“I was worried at first when I heard the news of the suspension of dine-in, but seeing the increase in the number of orders for take-out and self-pickup at the store has increased a lot,” said a relevant person in charge of a catering merchant in Wangjing.

Judging from the overall data of Meituan Takeaway and Ele.me, it is basically consistent with the feelings of the merchants.

Meituan takeaway data shows that on May 1, the number of catering takeaway orders in Beijing increased steadily, an increase of about 30% compared with the same period last year, of which the city-wide order volume increased by more than 40% from the previous day; Ele.me introduced, As of noon on May 2, Ele.me’s catering takeaway orders have increased by 30%, and supermarket orders have also increased significantly.

Ding Yichen, head of Ele.me’s Beijing business, said: “For merchants that have been shut down due to the impact of the epidemic, the platform has initiated ‘closure protection’ measures; and for catering merchants who urgently need to quickly launch the platform to carry out takeaway business, we will do everything possible. Efforts will be made to provide settlement assistance, and work with everyone to ensure the food supply of Beijing citizens.”

Rider: Tired at the critical moment is nothing

Under the growth of takeaway and supermarket orders,Riders are the key link to ensure the smooth delivery of orders to users.

“At the critical moment, it’s nothing to be tired.” During the May Day, Meituan’s takeaway rider Liu Li has been shuttled between residents and supermarkets in Beijing’s temporary control area. He said that after suspending dine-in, his takeaway orders on hand increased by about 20%. But Liu Li said frankly that he did not feel particularly hard, “If you encounter abnormal orders caused by the epidemic, you can appeal to the platform for exemption. We only need to ensure that it can be delivered to users. At this time, I think it is very meaningful to be engaged in the distribution industry. “

The relevant person in charge of Meituan Food Delivery in Beijing said that in order to meet the living needs of Beijing citizens, Meituan Delivery has increased the capacity reserve of riders by 30% and rider subsidies of 6 million to 8 million yuan, and has invested in the launch of real-time and flexible “cross-regional dispatch and delivery”. and “Stationary Delivery”, deploying 1.5 times the capacity to focus on securing orders from supermarkets and supermarkets, giving priority to the takeaway delivery needs of residents in sealed and controlled areas, as well as the elderly, the weak, the sick, the disabled, and pregnant groups. “On the first day of the suspension of dine-in meals, the overall takeaway orders in the control area were relatively stable, and the delivery force was relatively sufficient. Don’t worry.”

Ding Yichen, head of Ele.me’s Beijing business, introduced that the platform has organized a special delivery team to cope with the surge in orders from supermarkets and supermarkets at the same time to ensure the platform’s 24-hour delivery capability. Pick up and deliver at key security suppliers such as RT-Mart, Wumart, and Jingkelong, and allocate 10-20% more delivery force to some supermarkets in Chaoyang District and Fengtai District.

At the same time, considering the special circumstances, Ele.me will provide “overtime deductible” and higher unit price for orders in the epidemic control area, encourage riders to participate in the work of guaranteeing the supply, and try their best to meet the needs of users on the premise of safe delivery.

Pre-made dishes are hot: the stocking volume of multiple platforms has doubled

Under the suspension of dine-in, it is not only take-out orders that have grown, but also pre-made dishes that do not require complicated cooking.

It is reported that Hema has launched a special project for pre-made dishes, and dispatches goods from many places across the country.At present, the stocking volume has reached 3 times the daily volume. In terms of the supply of commodities for people’s livelihood, an increase of 200 tons of fresh vegetables, fruits, meat, eggs, milk, etc. will be added every day.

According to Hema data, on May 1, the sales of pre-made vegetables increased by 500% month-on-month, the “bag-and-kebab series” increased by nearly 10 times year-on-year, and the crayfish increased by more than 3 times. “Some classic Kuaishou dishes are still the first choice. Sweet and sour pork loin, boiled pork slices, etc. have increased significantly, while young people prefer grilled fish, crayfish and other Internet celebrity products that stimulate their taste buds.” Hema staff Lin Ting said .

According to the relevant person in charge of Hema, the category of pre-made dishes will be added for family customers next. With the dynamic adjustment of demand in the next few days, the stocking volume will continue to increase. At the same time, Hema has dispatched 30% more delivery personnel in key areas such as Chaoyang and Fengtai to start contactless delivery.