618 Buying Graphics Card Strategy: No Mining Cards Are Valuable, No Waiting

For the DIY hardware industry, this year’s 618 was not quiet. The impact of the epidemic over the years, the long-term chip shortage, the mining boom, and the upcoming release of new graphics cards are finally reflected at this turning point this year.

Many users have begun to flatten when their needs cannot be met for a long time. In addition, the mining disaster is coming, and second-hand graphics cards are flooding the market, and many users choose conservative strategies and continue to wait and see. How does the industry plan to respond to this problem? We can learn a thing or two from the various strategies of Jingdong 618 this year and the attitude of the brand side.

Serve

01 Strategy 1: Price Guarantee 618

At present, if you purchase computer component products with the words “Price Guarantee 618” on JD.com, including DIY products such as graphics cards, power supplies, motherboards, radiators, chassis, etc., you can enjoy the price guarantee service.

At the same time, the price insurance policy does not have any threshold. If the application through the system is unsuccessful, the user can contact the customer service separately, and the difference will be refunded.

The purpose of this price guarantee 618 is to provide full-cycle services before, during and after sales, so that users can reduce their worries about price fluctuations and “enjoy discounts no matter how sooner or later.”

02 Strategy 2: 30-day worry-free trial

The 30-day worry-free trial refers to the purchase of computer components including graphics cards on JD.com from now on. If you are not satisfied within the 8th day of purchase to the 30th day, you can enjoy a return if you meet the basic conditions required for return. service.

Since products purchased on JD.com are entitled to 7-day no-reason return, the policy starts from the 8th day and allows users to try it out for 30 days. If you are not satisfied after the purchase, you can return it for a refund within 30 days, which provides a very rare opportunity for DIY users to experience the first-hand experience and further enhance the user’s shopping experience.

Assure

01 There is no mining card in cooperation with the source

When the mining disaster is coming, users are most worried that there will be second-hand mining cards in the market. In response to this problem, JD.com understands players’ concerns very well. The mining boom has lasted for about a year. For the entire graphics card industry and market, Bringing a very strong impact, mining cards will inevitably flow to the second-hand market.

Therefore, in order to further dispel the doubts of users, JD.com has launched the unprecedented double guarantee of “price guarantee 618 and 30-day worry-free trial”. Through the overall digital supply chain, Jingdong cooperates with the source and provides direct supply from the manufacturer. Moreover, there are very severe penalties for fake second-hand products in the agreement with the manufacturer.

It is understood that every graphics card sold by JD.com is purchased by JD.com from the manufacturer. It is definitely a new card, and there will be no mining cards. As the last guarantee, JD.com will also conduct random inspections of warehouse products to confirm that all products sold are new, and there will never be any problems, so as to ensure that users enjoy the basic rights that the purchased chips are genuine licensed products.

02 Has the graphics card price bottomed out?

As the channel with the most say in the market situation, Cai Xinyang, head of the computer component business department of JD Computer Digital Division, pointed out that the market will be affected by the supply chain and supply and demand for a long time, but what can be guaranteed is that users are currently in the 618 period. Buying products is definitely price-competitive, and 618 will also be the low price point for a period of time in the future.

Through the price guarantee plus 30-day worry-free trial activities during the 618 period, it can ensure that users can enjoy the lowest price in the cycle for a long time, so users can buy with confidence.

Xu Yuanling, Business Director of GNP Division of MSI China, believes that the price of graphics cards has risen sharply in the past two years. In addition to being affected by the mining boom, there is also the impact of the global epidemic. Many people must work and study from home, so the overall demand for graphics cards has increased. of. On the one hand, the demand is increasing, and on the other hand, the lack of chip production capacity is also a real problem.

“Recently, under the influence of materials, wafer components, transportation, and even exchange rates, the cost has been rising. Therefore, the possibility of continued substantial price reduction of graphics cards is relatively low. It was already a relatively low price during 618.”

03 The soldiers and horses go ahead without moving food and grass

This year’s 618 came earlier and faster than ever. In order to ensure the smooth progress of the event and not affect the user experience due to out-of-stocks, JD.com started preparations 2-3 months in advance.

Users who are familiar with DIY know that graphics cards have been classified as “financial products” in the past two years, and no one can tell the trend of the next step. Therefore, Jingdong will also experience many changes in public opinion during the preparation process.

JD.com has been adhering to the original intention of “obtaining the most competitive price and best service for users”, and has communicated with various upstream brand manufacturers and upstream chip manufacturers one by one.

Taking into account the situation of the global supply chain, we estimated the supply of goods in June with core brands in advance, including the impact of the sudden Shanghai epidemic on the overall industry; including the huge fluctuations in exchange rates, the impact on costs, and so on. Almost every day, the final price and the arrival of the final source of goods are communicated with the upstream.

The price guarantee 618 and 30-day worry-free trial activities are for national stocking, and there is no regional difference. As long as the order is placed on JD.com, the designated products can enjoy this activity.

04 The challenge of internal and external linkage is impossible

In this special period when the mining boom just ended, to say that there is no risk in holding such an event at 618 this year, JD.com can’t guarantee it, so in the early morning, together with its brother departments, including customer service and contract performance departments, they worked together to prepare for 618.

At the same time, JD.com has linked various graphics card brands and upstream chip manufacturers to jointly create this year’s “Price Guarantee 618 + 30-Day Worry-Free Trial” event to solve users’ worries.

05 Should the party continue to wait?

People often say that waiting for the party will never suffer. Similarly, most users think that the graphics cards that may be released in the second half of this year are more worth looking forward to and more worth replacing. For this view, JD.com has a different view.

During the China Taipei Computer Show, both NVIDIA and AMD kept silent about new products. Jingdong speculated that it is still uncertain whether the new products will be launched this year.

And for a long time, NVIDIA’s new products are generally released first with high-end products, and the prices of such products are generally higher, so for consumers, it is best to choose according to their own needs.

Users can of course choose the next-generation 40-series first flagship, but from the perspective of most consumers, more cost-effective products are still the mainstream, so now, 30-series graphics cards are still a good choice.

As for the follow-up new products, Cai Xinyang said that he is also looking forward to it. After the new products are released, JD.com will bring the next generation of products to consumers as soon as possible, and at the same time match better services.

Hashtag: AMDNVIDIA graphics card