Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, pizza restaurant owners don’t have to scratch their heads too much to figure out who their customers are. Essentially, they’re marketing to the masses of hungry people who live in or travel through a specific area. Yet, it’s a much different story for restaurant owners who sell vegan and organic pizza. This location isn’t going to d…