Xiaomi Home 618 “Crowded People” Lu Weibing: Sharing online discounts and offline is the advantage of Xiaomi

The annual 618 has kicked off, and in this event, Xiaomi made a good start to the 618. According to data released by Xiaomi,In 4 hours, the amount of Xiaomi omni-channel payment exceeded 2.2 billion yuan.

In this 618 event, Xiaomi won the double top sales of JD.com/Tmall Android mobile phones; JD.com mobile phone brand won the first sales volume; Xiaomi 12 won the top sales volume of JD.com’s 3000-4000 yuan mobile phone; Redmi K50 won JD.com / Tmall 2000-3000 yuan price segment mobile phone sales first.

In the 618 event, it is not only the online event that is popular, the offline Xiaomi Home also has a very high popularity. Today, the blogger @DigitalIntelligence shared the situation in the Xiaomi Home 618 store: it was full of people, queuing up to checkout, and the scene was hot.

Lu Weibing, president of Xiaomi Group China and general manager of the Redmi brand, pointed out that,Online discounts can also be enjoyed offline, which is the advantage of Xiaomi New Retail over other brands.

Lu Weibing explained that the new retail adopted by Xiaomi is completely different from the retail of traditional mobile phones. The core of new retail includes new thinking, new models and new tools.

Specifically, the integration of online and offline will break the boundaries and information gaps between online and offline. At the same time, we need to integrate sales and service, and repair wherever you buy it, which is more in line with consumer shopping habits. In Lu Weibing’s view, Xiaomi’s philosophy is to break information asymmetry, while friends and businessmen create information asymmetry.

Lu Weibing emphasized that he firmly opposes the separation of online and offline. One brand is the same and the same product is changed to a different brand and name. One is sold offline and the other is sold online, with a difference of 1,000 yuan. This is definitely a problem, it shows that this company has two sets of values, which we firmly oppose.

Hashtags: Xiaomi Xiaomi Home Lu Weibing