Auto market booster: 23 places will release a car spree, up to 20,000! – IT House

Affected by factors such as the epidemic, the situation facing the auto industry this year is very complicated. In April this year, many important upstream and downstream industrial chains of the auto industry in Shanghai were shut down due to the epidemic, which had a big impact on the national auto market.

According to statistics from the China Association of Automobile Manufacturers, domestic auto production and sales in April were 1.205 million and 1.181 million, down 46.1% and 47.6% year-on-year, respectively, hitting a new monthly low for the same period in the past decade. It can be said that the past month or so has been a darkest moment for the domestic auto industry.

On May 23, the State Council held an executive meeting and launched a number of measures to stabilize the economy.Among them, for the automobile industry, a policy of reducing the purchase tax of some passenger cars by 60 billion yuan is proposed in stagesas soon as this move came out, it released an important positive signal to stimulate the automobile market from the central level.

▲ Summary of government auto “rescue” policies at all levels

In response to the country’s call for measures to stabilize the economy,Local governments have also recently issued a number of auto “rescue” policies, and given many preferential policies for auto consumption. Shanghai, Guangzhou, Shenzhen and other restricted cities have issued a new batch of passenger car license plates; while the Pearl River Delta regions such as Guangdong and Shenzhen have spent hundreds of millions of dollars to give “promotional discounts” that can subsidize up to 10,000 yuan per vehicle. Second- and third-tier cities such as Shenyang, Taiyuan, and Zhengzhou have also given purchase subsidies ranging from several thousand yuan. According to the latest statistics from Chedongxi, 23 provincial and municipal governments have issued relevant policies to “save the city” for automobiles.

According to the latest news, starting from June 1,A new measure of halving the purchase tax of some new cars will be implemented nationwide, which will also be a big push to stimulate car consumption.

On May 31, the National Development and Reform Commission held a press conference. Xu Xiaolan, vice minister of the Ministry of Industry and Information Technology, said at the press conference that today the Ministry of Industry and Information Technology and relevant departments issued a notice to officially launch a new round of new energy vehicles to the countryside. Therefore, in the stimulus policies of various places, in addition to issuing consumer coupons and giving subsidies, activities such as car going to the countryside and holding promotion festivals have also become important means for this round of cars to “save the market”.

It can be said that local governments have given different policies to stimulate consumption in the auto industry, but there are many commonalities – for example, the preferential policies for new energy vehicles are greater than those for fuel vehicles, and there will be a preference for local auto brands, etc. .

With the continuous implementation of a new round of auto “rescue” policies, it is expected that there will be a new wave of car purchases in the near future.

01. First-tier cities have issued multiple batches of licenses, and Shenzhen has the largest subsidy

The State Council issued the “Opinions on Further Unleashing Consumption Potential and Promoting Continued Recovery of Consumption” at the end of April this year. The document clearly pointed out that it is necessary to steadily increase the consumption of automobiles and other large-scale consumption. All regions shall not add new automobile purchase restrictions. The regions that have implemented purchase restrictions gradually increase the number of automobiles. The number of quantitative indicators, and the qualification restrictions on car buyers are relaxed. This has made requirements for cities such as Beijing, Shanghai, Guangzhou and Shenzhen that have long implemented a policy of restricting car purchases.

▲ Information on the official website of the State Council

Therefore, the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen have shown the characteristics of “adapting measures to local conditions” in the implementation of this policy to promote automobile consumption.

Since Shanghai, Guangzhou and other first-tier cities have long implemented the purchase restriction policy, in this round of “rescue the market”, the first-tier cities represented by the above-mentioned Guangzhou and Shenzhen have added a lot of car purchase indicators.

▲ The policy of vehicle purchase restriction has slowed down

On May 29, the Shanghai Municipal People’s Government issued the “Shanghai Action Plan for Accelerating Economic Recovery and Revitalization” (hereinafter referred to as the “Plan”). According to the plan, Shanghai plans to increase the quota of 40,000 non-commercial passenger vehicle license plates within the year, and reduce the purchase tax of some passenger vehicles in stages in accordance with the requirements of national policies.

The Guangdong provincial government has also issued relevant policies, requiring Guangzhou and Shenzhen to further revise and improve the regulations on car purchase qualifications and increase the issuance of car purchase indicators.. It is estimated that from May to June, Guangzhou will increase 30,000 car purchase indicators, and Shenzhen will increase 20,000 car purchase indicators.

Previously, it was reported that Beijing would add new passenger car purchase indicators, but the rumors have since been officially refuted. At present, it has not yet been determined whether Beijing’s purchase restriction policy will be loosened. But just a few days ago, Beijing has officially completed the allocation of new energy indicators for 70,000 units this year, and it is expected that there will be a new wave of car purchases in the near future.

▲ Many consumers in the Xiaopeng outlet store are looking at the car

In terms of subsidies,Shanghai has adopted a financial subsidy of 10,000 yuan per vehicle for individual consumers who scrap or transfer out of the passenger cars registered in Shanghai and meet relevant standards before December 31, 2022, and purchase pure electric vehicles..

Shenzhen has also spent a lot to encourage car consumption. On May 26, the Shenzhen Development and Reform Commission and other units jointly issued the “Several Measures of Shenzhen Municipality on Promoting the Continued Recovery of Consumption”, which clarified that individual consumers who newly purchased eligible new energy vehicles and registered in Shenzhen will be given the The maximum subsidy shall not exceed 10,000 yuan per unit; the winner of the lottery who purchases eligible new energy vehicles will be given a subsidy of up to 20,000 yuan per unit. Compared with other cities, Shenzhen’s subsidy is indeed the first in the country.

02. Guangdong issued the most active policy to subsidize thousands of yuan in multiple cities

In late April, Guangdong Province issued the “Notice on Several Measures to Further Promote Consumption”, and put “encouraging automobile consumption” at the forefront of the “Notice”, which shows the importance attached to stimulating automobile consumption.

Specifically,For scrapped old cars in Guangdong Province, the subsidy for purchasing new energy vehicles is 10,000 yuan/unit, and the subsidy for purchasing fuel vehicles is 5,000 yuan/unit.

In addition to the provincial government level, various municipal governments in Guangdong have also introduced countermeasures. For example, Foshan City has distributed about 50 million yuan of new energy vehicle consumption subsidies. In order to support the local enterprise Nanhai Automobile, individual consumers who purchase new energy vehicles produced by Nanhai Automobile Company in Foshan City and get a license in Foshan City can get 5,000~ Subsidies ranging from $15,000.

▲ A summary of the car “rescue” policies in some cities

And likeZhongshan City directly provides subsidies of 1,000 to 3,000 yuan per unit for individual consumers who purchase new cars.consumers who choose to trade in the old have the opportunity to receive a subsidy of 3,000 to 13,000 yuan per unit.

Guangdong Province, as a developed area of ​​the domestic automobile industry, is clearly attached to the automobile industry. However, compared with the “proud” of cities in the Pearl River Delta, other second- and third-tier cities, such as Taiyuan, Shenyang, and Changchun, give slightly less subsidies, ranging from 2,000 to 8,000 yuan as a whole.

in,Qingdao will provide consumers with a one-time subsidy of 3,000 to 10,000 yuan according to different price points of different modelsfrom May 21 to October 31; Zhengzhou will issue nearly 20,000 auto consumption coupons to consumers who purchase small non-operating vehicles in the city from June 1 to August 31, the highest The amount is 8,000 yuan.

Shenyang has recently introduced a policy to give subsidies ranging from 2,000 to 5,000 yuan to individual consumers who purchase new cars in Shenyang auto sales companies, The subsidy level is delineated according to the invoice amount range of the new car. Among them, if the invoice amount is 50,000 yuan (inclusive) to 100,000 yuan (inclusive), the subsidy will be 2,000 yuan per unit; if the invoice amount for the purchase of a new car is 100,000 yuan (inclusive) to 200,000 yuan (inclusive), the subsidy will be 3,000 yuan per unit; For new cars with an invoice value of more than 200,000 yuan (excluding), a subsidy of 5,000 yuan per unit.

▲ Overcrowded at the Shanghai Auto Show

Shandong Province invested 500 million yuan and issued 150,000 auto consumption coupons to stimulate auto consumption. From now until June 30, individual consumers who purchase new energy vehicles in Shandong Province and get licensed will receive 3,000-6,000 yuan per unit of consumption coupons; individual consumers who purchase and license fuel-powered passenger cars will receive 2,000-5,000 yuan. RMB/Taiwan vouchers.

▲ CCTV Financial Channel reported on Shandong’s policy to stimulate automobile consumption

In addition, Changchun City has also promulgated corresponding policies to stimulate automobile consumption. Starting from May 20, individual consumers who purchase cars in Changchun can receive a subsidy of up to 5,000 yuan per unit for fuel vehicles and up to 6,000 yuan per unit for new energy vehicles.

Jiangxi Province also announced that from May 1st to July 31st, individuals who purchase new fuel vehicles will be rewarded and subsidized by lottery. At the same time, a fund of 10 million yuan will be arranged, and 2,000 winners will be selected by lottery, and each winner will be awarded 5,000 yuan.

The policy of Yiwu City, Zhejiang Province is that individuals who purchase non-commercial vehicles of more than 30,000 yuan in 7-seat and below can enjoy a one-time car purchase subsidy, with a maximum subsidy of 10,000 yuan per vehicle.

03. The market has recovered slightly, but the core problem still exists

With the gradual easing of the epidemic in major cities of the automobile industry such as Shanghai, the gradual resumption of production in the automobile industry, and the introduction of corresponding policies to stimulate automobile consumption in various places, the entire automobile market has begun to gradually recover.

According to the latest statistics from the China Passenger Car Association, the auto market has begun to show signs of recovery in May. From May 1st to 15th, the national passenger car market retailed 484,000 units, down 21% year-on-year, but up 27% month-on-month.

▲ Weekly retail data of major automakers in May

In the first week of May this year, the overall narrow-sense passenger car market reached an average of 28,000 vehicles per day, a year-on-year decrease of 17%. Compared with the first week of April this year, the average increased by 14%. The production and sales of manufacturers have a certain recovery trend.

In the second week of May, the overall narrow passenger vehicle market wholesale reached 34,000 vehicles per day, down 29% year-on-year. The performance was still serious and relatively weak, with an increase of 47% compared to the average in the second week of April this year.

From May 1st to 15th, the total wholesale volume of passenger car manufacturers nationwide was 458,000 units, a year-on-year decrease of 24% and a month-on-month increase of 29%.

According to the analysis of the Federation of Passenger Transport Associations, it is estimated that the retail sales in May will reach 1.320 million units. The supply of new energy market has improved month-on-month, and with the launch of a number of new products, it will continue to maintain a steady growth trend this year.

So what is the concept of 1.32 million? Compared with the same period last year, the overall decline was 19%, but compared with the data of 1.044 million units in April, it increased by 26% month-on-month, so the performance of the whole day in May can only be said to be slightly improved.

The rescue policies that have been introduced in various places since April have indeed brought some recovery in car sales in May, but we should also be soberly aware that there are still two dark clouds on the head of the auto industry.

On the one hand, although subsidy policies are being introduced everywhere, many models have already gone through one or two rounds of price increases due to rising component costs, and a new round of price increases is still brewing.

May 31,WM Motor CEO Shen Hui posted a Weibo saying that there has been another round of price increases for automotive chips recently, and according to the price after the price increase, the cost of chips for smart electric vehicles has exceeded that of battery packs.. It can be seen that under the pressure of price increases in component costs, a new round of price increases will follow.

On the one hand, there are various subsidies, and on the other hand, prices have indeed risen one after another. In the end, it is actually difficult to bring more benefits to consumers.

On the other hand, due to factors such as the epidemic, the overall domestic economic situation has increased downward pressure, the income level of ordinary people has been affected, and consumer demand has also declined.

Therefore, from an overall point of view, although the domestic auto market has successively introduced various policies to stimulate auto consumption and the epidemic situation has gradually improved, the entire auto market has recovered slightly, but we must see that the recovery of the entire auto market still faces many challenges. .

04. Conclusion: the auto industry is gradually recovering

After a shortage of chips since the end of 2020, China’s auto industry is facing another test, which is the shortage of auto parts produced in the Yangtze River Delta region caused by the epidemic.

At present, with the gradual easing of the domestic epidemic situation, the auto industry is gradually resuming work and production. Coupled with the stimulus policies given by local governments, it is expected that the auto market will also usher in a new wave of car purchases, driving the auto industry toward recovery.