IT House reported on June 2 that due to the shortage of parts and strong demand, there is currently no situation similar to a price war in electric vehicles. Conversely, low inventory and strong demand have led dealers to charge steep premiums for electric vehicles, but the Ford CEO believes that is about to change.
At Bernstein’s strategic decision-making meeting on Wednesday, Ford CEO Jim Farley said,He expects the manufacturing cost of electric vehicles to drop in the next few years, low enough to sell some EVs for about $25,000 (about 167,300 yuan)..
he thinks,This will lead to a “huge price war” within the industryhe said: “So I believe that there will definitely be a huge price war in our industry.”
He pointed out that the starting price of the Mustang Mach-E is about $45,000 (about 301,100 yuan), but the manufacturing cost of the battery pack alone reaches $18,000 (about 120,400 yuan), which does not leave much for lowering the price. Space.
Farley believes thatThe cost of batteries will drop significantly, Ford is developing its next-generation electric vehicle platform, which he believes will bring about significant reductions in manufacturing costs. To prepare to be more price-competitive in this possible “price war,” Farley said Ford is also preparing to cut distribution costs and advertising.
Farley didn’t share any specific plans for a $25,000 EV model, but there are already projects in the industry.
IT House has learned that Volkswagen previously unveiled the ID.Life concept car, which the German automaker says is a prototype of its upcoming electric car for about $24,000. Tesla has also been talking about the possibility of a $25,000 electric car, but CEO Elon Musk recently said that work on the model was on hold as the company focused on ramping up production of its existing vehicles.
Jim Farley may be right, it’s just not likely to happen this year or even next year.
.
[related_posts_by_tax taxonomies=”post_tag”]
The post Ford CEO: Electric car price war is coming appeared first on Gamingsym.