As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if the exact opposite were true? It’s 2022, and many savvy marketers and brands are waking up to the fact that bigger doesn’t necessarily mean better. They’re discovering that one of the best ways to build a successful brand is actually by aiming smaller. We’re talking about going local with your marketing strategy. Q1 2022 hedge fund letters, conferences and more The Power o…