On the morning of June 1, Toutiao issued a notice saying that the live broadcast section will be upgraded as a whole, and the live broadcast service after the upgrade will be provided by Douyin. According to the rules,The live broadcast rights in the user’s Toutiao account can be migrated/integrated to the Douyin account, and the content broadcasted by the Douyin account can be distributed on Douyin, Toutiao and Xigua Video at the same time.
This means that Douyin is further connected with Toutiao and Xigua Video in terms of content and e-commerce systems. At present, in the 618 promotion, at the core position of the homepage of Toutiao’s live broadcast section, there are recommended content related to “Toutiao 618 Good Things Festival” and “Luo Yonghao Douyin Live”. home page.
In the live broadcast section of Watermelon Video, there are also recommendations related to the 618 Good Things Festival, and the special content introduces a large number of Douyin content.
In fact, in March of this year, many shortcut windows for Douyin live broadcast appeared in Toutiao today. The move may be a continuation of previous organizational adjustments. In November last year, ByteDance CEO Liang Rubo issued an internal letter announcing organizational adjustments. Among them, Toutiao, Xigua, Search, Encyclopedia and domestic vertical service businesses have been merged into Douyin, which is responsible for the overall development of domestic information and service businesses and provides users with better content and services.
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