Douyin began to charge local life merchants, with the highest rate of “marriage” category at 8% – yqqlm

IT House reported on May 29 that Douyin released the “2022 Life Service Software Service Fee Standard Instructions” on the official website of “Juliangxue”, clarifying that service fees will be charged for the life service business from June 1, among which “marriage” The category rate is the highest (8%), while the food and entertainment category rates are the lowest, at 2.5% and 2%, respectively.

Douyin’s “2022 Life Service Software Service Fee Policy Notice” notice shows that from June 1, 2022, Douyin Life Service will adjust the software service fee policy.The average software service rate for each commodity category is 3%, and the maximum rate does not exceed 8%; At the same time, there is a 60-day protection period for new merchants, and only payment channel service fees will be charged during the protection period.

In addition, in order to encourage merchants to carry out marketing activities on the platform, the platform matches different software service fee refund policies according to different types of merchants who have signed the return agreement. It is mainly aimed at three types of merchants: for small and micro merchants operating in compliance, the platform will take the initiative to give 100% monthly rebate two months before the policy is implemented; for other merchants operating in compliance, the platform will take the initiative to give 50% monthly rebate; In each natural month (month T), the platform will take the initiative to return 100% of the “static control” days of the epidemic for ≥ 10 days in the city. 10 days in the city, you will receive 100% of the software service fee refund in June).

It is reported that the categories of commodities subject to the adjustment of rates this time involve food, accommodation, play, leisure and entertainment, beauty, marriage, parent-child, education and training, and others.The highest rate of software service is the marriage category, reaching 8%, the lowest category is 2% of games, and the rest of the categories fluctuate around 3%-4%.

It is understood that the Douyin life service sector previously only charged merchants 0.6% of payment channel fees such as Alipay and WeChat Pay, and the platform’s service fee was 0. This preferential policy has lasted for more than a year.

IT House learned that in addition to the commission, Douyin also launched a mobile app “Douyin Lai Ke” for local life businesses. The Douyin-related policy announcement clearly stated that merchants who failed to migrate to “Douyin Laigu” before June 1 will not enjoy the protection period policy.