German beer is “much too cheap” against the backdrop of rising prices, the sales director of the Erdinger Weißbräu brewery said in an interview released Thursday. “Shoes, cars and so on are much more expensive nowadays – only food and beer cost almost the same, they are much too cheap,” Josef Westermeier told the t-online news portal. “If the trade and customers don’t understand that beer is also worth something, there will be a radical upheaval in the industry. In the end, many beer brands will not survive,” he said. Westermeier said that the price of a crate of beer could rise between €3 and…