The internet has undergone three broad iterations which have been named web 1.0, web 2.0 and web 3.0. Each iteration of the internet has been brought about by an ever increasing level of technological advancement which has enabled greater functionality. Web 1.0 was defined by the first ecommerce businesses, desktop internet browsers and infrastructure which was dedicated to hosting websites. Web 2.0 was defined by the advent of social networking, the integration of mobile devices into the web and cloud-based services and computing. Web 3.0 is an ongoing project and it is defined by AI driving …