Li Ning began to sell coffee and has spread to more than 7,000: Sinopec, Post, Goubuli buns, etc. have already entered the game
It seems that making coffee is really profitable, and many people who are completely unrelated to this industry have come, such as Li Ning.
Tianyan checked a record——Li Ning Sports (Shanghai) Co., Ltd. applied for the registration of the trademark “NING COFFEE”. Subsequently, Li Ning Company generously admitted to selling coffee: in the future, it will provide coffee service in the store to improve the comfort and experience of customers when shopping.
According to reports from the investment community, some Li-Ning stores in Beijing, Guangdong, Xiamen and other regions have appeared in Li-Ning coffee, and some can get a free cup of “Ning coffee” after any consumption in Li-Ning stores. This means that Li Ning officially entered the coffee game, and this hot arena ushered in an unexpected player.
How imaginative can Li Ning sell coffee? The 2021 annual report of Li Ning Company shows that by the end of 2021, Li Ning has a total of 7,137 stores, and once it is fully rolled out, there will be more than 7,000 coffee shops. In contrast, Starbucks has more than 5,000 stores in China, and Luckin has more than 6,000 stores.
Statistics show that coffee is a lucrative business and an attractive market, with freshly ground coffee, ear-hanging coffee, cold brew coffee, etc. emerging one after another. According to data from iiMedia Research, the size of China’s coffee market in 2021 is about 381.7 billion yuan, and it is expected to reach 1 trillion yuan by 2025. Almost everyone firmly believes that China will definitely have its own Starbucks.
After Sinopec, which has 30,000 gas stations, entered the market and sold “Easy Jie Coffee”, China Post also broke in. In February of this year, the country’s first post office coffee shop, Post Office Coffee, officially opened in Xiamen. From the perspective of products, American, latte, and cappuccino are available. The cheapest cup is 22 yuan.
The data shows that China Post, relying on its advantages in urban and rural areas and covering the whole country, has nearly 9,000 investment departments, 54,000 business branches and 420,000 cooperative mail and Tesco site resources with complete information systems. If you sell coffee, China Post will be the first in the country.
And what you didn’t expect, Goubuli Baozi also joined the coffee trend and established a serious coffee company – Gloria Coffee, but so far everyone is still very unfamiliar with this brand. There are also cross-border players such as Tongrentang, Home Inn and Shangmei and other chain hotels, and even Zhihu has launched ear-hanging coffee products.
New tea drinkers who are inextricably linked to the coffee circle are not willing to leave behind. Well-known tea brands such as Mixue Bingcheng, CoCo, Gu Ming, Cha Bai Dao, Shu Yi Shao Xian Cao have their own coffee menus. They started the coffee business one after another, and the liveliness was evident.
Hashtag: Li Ning Coffee Luckin Coffee
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