Four departments including the State Administration of Radio, Film and Television: Prohibit minors from participating in live broadcast rewards, optimize and upgrade the “teenage model” – Programmer Sought

IT House reported on May 7th, according to the website of the State Administration of Radio and Television, the Central Civilization Office, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the State Internet Information Office issued the “Opinions on Regulating Online Live Rewards and Strengthening the Protection of Minors” ” (hereinafter referred to as the “Opinions”).

IT Home understands that the “Opinions” put forward,Minors are prohibited from participating in live broadcast rewardsstrictly control minors to engage in anchors,Optimize and upgrade “Youth Mode”Establish a dedicated service team, standardize the application of key functions,Strengthen management during peak hours and strengthen network literacy educationWait.

1. Minors are prohibited from participating in live broadcast rewards. Website platforms should adhere to the principle that is most beneficial to minors, improve the protection mechanism for minors, strictly implement the real-name system requirements, and prohibit the provision of various reward services such as cash recharge, “gift” purchase, and online payment for minors. The website platform shall not develop and launch functional applications that attract minors to give rewards, and shall not develop various “gifts” that induce minors to participate. If the website platform is found to be in violation of the above requirements,Severely take measures such as suspending the reward function and shutting down the live broadcast business.

2. Strictly control minors from engaging in anchors. The website platform shall strengthen the management of anchor account registration review, and shall not provide online anchor services for minors under the age of 16. If providing online anchor services for minors between the ages of 16 and 18, the consent of the guardian shall be obtained.Strengthen daily supervision of the use of the so-called “net celebrity children” to live broadcast for profitand take strict measures to deal with illegal accounts, andInvestigate the responsibility of the relevant website platform.

3. Optimize and upgrade “Youth Mode”. “Youth Mode” is a rigorous selection of content,A useful way for minors to watch and use. The website platform should further optimize the product model and content presentation method on the basis of the existing “teenage model”, and continue to increase the supply of live broadcast content suitable for minors. Strict content review and control process, equipped with a special review team suitable for the scale of the business, not only select the best quality but also eliminate the “three customs”, so that parents can rest assured, children are satisfied, and the society is applauded. It is necessary to optimize the function configuration of the mode and present it in a prominent position on the homepage, which is convenient for teenagers to find and supervise by parents. It is strictly forbidden to provide or provide various “star chasing” services and recharge and reward functions in a disguised form.

4. Establish a dedicated service team.The website platform should establish an exclusive customer service team for minors, giving priority to accepting and timely handling complaints and disputes related to minors. For minors who fraudulently use adult accounts to give rewards, the website platform shall promptly check under the premise of protecting privacy, and refunds shall be processed according to regulations if they are true. Strictly take measures to deal with website platforms that illegally provide tipping services for minors, as well as brokerage agencies and online hosts who know that users are still inducing tips for minors.

5. Standardize key function applications. Lists and “gifts” are important functional applications that attract young people to “watch” and interact. The website platform should cancel the reward list within 1 month after the publication of this opinion, prohibit ranking, attracting traffic, and recommending network anchors based on the reward amount as the sole basis, and prohibiting the ranking of users based on the reward amount. Strengthen the standardized design of the name and appearance of “gifts”, and do not induce users by exaggerating display, rendering special effects, etc. Strengthen the security assessment of new technologies and new applications online, and shall not launch various functional applications that use the reward amount as the only evaluation criterion.

6. Strengthen peak hour management. Every day from 20:00 to 22:00 is the peak time for teenagers to surf the Internet, and it is also an important time to regulate webcasting.During the daily peak hours of the website platform, the number of “Lianmai PK” in the live broadcast room of a single account shall not exceed 2 timesshall not set up a “PK punishment” link, and shall not provide a technical implementation method for “PK punishment”, so as to avoid inducing and misleading minors.The website platform should forcibly go offline for various services under the “teenage mode” after 22:00 every dayand shall not provide or in a disguised way to open the regular mode to ensure adequate rest time for young people.

7. Strengthen network literacy education. Encourage schools to carry out online literacy education for minors, and cultivate minors’ cybersecurity awareness, civilized literacy, behavior habits, and protection around online moral awareness and code of conduct, online rule of law concepts and behavioral norms, online use capacity building, and personal and property safety protection. Skill. Guide the guardians of minors to take the initiative to learn online knowledge, and strengthen the education, demonstration, guidance and supervision of minors’ use of the Internet. Support all walks of life to jointly carry out publicity and education, and promote minors to broaden their horizons, improve their quality, cultivate their sentiments, and delight their minds and bodies.