IT House April 29 news, IDC today released data on smartphone sales in China for the first quarter of 2021. China’s smartphone market shipments in the first quarter of 2022About 74.2 million units, down 14.1% year-on-year.
IDC said that factors such as the impact of the ongoing epidemic rebound on consumer budgets and the small upgrade of new products have led to a continued sluggish market demand, and the more uncertain overseas market prospects have led many mobile phone manufacturers to adopt more stable and conservative operations. strategy, the market will face huge challenges throughout the year.China’s smartphone market capacity in 2022 without the emergence of additional positive stimulior will fall below the 300 million mark.
According to manufacturers, the top 5 smartphone sales in China in the first quarter of 2021 are: OPPO, Honor, vivo, Apple, Xiaomi. Among them, in the case of a year-on-year decline in the overall market,Glory bucked the trend and increased by 291.7%.
IT House learned that IDC said that the high growth of Honor stemmed from the fact that the brand just became independent in the same period last year.lower baseOn the other hand, it also comes from the good market performance of the main products, the Honor 60 series and X30 series.The above two series contributed to Honor in the first quarterAbout 60% of shipments. In addition, the launch of the Honor Magic 4 series has also helped Honor gain a significant increase in the market share of the high-end price segment.
OPPO ranked first in the domestic market in terms of shipments in the first quarter, mainly due to its Reno 7 series and A seriesStable sales performance of new products.
Apple’s shipment pace slowed in the first quarter.With the end of the peak season of new products, the proportion of high-end versions such as the iPhone 13 Pro has dropped, and the iPhone 13 has become the absolute main product, accounting for Apple’s overall shipments 55% or more.
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