Despite the fact that the sanctions do not have a devastating effect on our lives, it is still hard for some people to survive in this difficult time – we are talking about IT companies that operate in Russia. The situation is quite twofold: on the one hand, in the light of the departure of many applications from Russia, domestic services are faced with a new wave of users hungry for services. On the other hand, the sanctions are putting pressure on us, and we have to look for ways to get new equipment around the restrictions. Yandex and VKontakte have just published quarterly reports: let’s see how sanctions affect domestic services And is it true that they can be closed.
ПОДПИСЫВАЙСЯ НА НАШ ЯНДЕКС.ДЗЕН - ЭТО БЕСПЛАТНО
Sanctions on high technology
VK Group published financial report for the first quarter of this year. Judging by it, we can say that the company is doing quite well: the monthly audience is growing, the average daily audience is also growing. Last month, the monthly audience grew by 2.4% against the backdrop of Instagram blocking* and other services, and platform VK Video has found a new life – the number of daily views has come close to 2.5 billion. Certainly she cannot replace youtubebut the very fact that bloggers were given the green light and even promised to help with content monetization already speaks volumes: content makers began to actively explore the site, where viewers also pulled themselves up at the same time.
On the other hand, there are difficulties with the infrastructure and equipment: the company, of course, is glad that the number of users has increased, but immediately made a reservationthat there may not be enough server capacity for everyone – this is fraught with the termination of services or frequent failures. VK Group has no illusions: in case of difficulties, you will have to limit some services or refuse to expand.
For ordinary users, this is fraught not only with malfunctions, but also with data loss. The Ministry of Digital Development noted that there is no shortage of technologybut a month ago it was reported that Russian banks buy equipment on Avito overpriced. Seems to be, VK Group will have problems with planning: there is high competition in the market for hiring top management, which means that there may be difficulties with the implementation and promotion of services.
Где взять запчасти для Айфона, чтобы отремонтировать его самостоятельно
Yandex problems
A less favorable atmosphere is now in Yandex: the company managed to leak user data to hackers and lose a large number of top managers during the crisis. Yandex promotions also do not feel as good as they would like, as a result of which they have to look for new ways to attract investment.
Already knownthat one of the anti-crisis measures will be sale Yandex.Zen and Yandex.News. The company decided to support employees and try to stop the outflow of specialists – and this is a very good decision in such a difficult time. True, this did not help: everyone received the bonus, and then someone quit, which led to a sharp increase in losses (from 3.2 billion rubles in 2021 to 13 billion).
In addition, the number of Yandex.Pplus subscribers increased slightly, with only 200,000 new users compared to the fourth quarter of last year. It is also important to clarify that among them there are those who use the promo period: it is believed that they are about 10%, perhaps even more. Yes, and the last music label restrictions and foreign film companies do not play into the hands: there are definitely fewer new releases on both Kinopoisk and Yandex.Music. What will happen next is not yet very clear: let’s hope that parallel import will “untie the hands” of Yandex. At the moment, the problems concern only the company, but not the users, which is reassuring.
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Sanctions for the supply of equipment
All hope was for Huawei, which could supply telecommunications equipment to Russia, but it turned out that the Chinese did not want to take risks. It would seem that what should be afraid of those who are already head to toe in the sanctions? However, carriers still got the order for 15 million dollars, because the order was placed at the end of February.
Whether Huawei will continue to transfer equipment, no one knows, but Yandex may face difficulties: the company urgently needs to develop its services from Yandex.Music to unmanned vehicles. On the other hand, Megafon was able to purchase the necessary equipment in early April: perhaps parallel import will help companies during this difficult time.
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One thing is clear: now it has definitely become more difficult for tech giants to live. Yandex promised us a new smart speaker before the New Year, but still didn’t release it. Of course, this does not come from a good life. By the way, it will work even without the Internet – be sure to read our article about it.
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