According to a report released by data.ai today, Genshin Impact has accumulated 115 million downloads on the iOS app store and Google Play, and user spending has reached $2.7 billion (approximately RMB 17.6 billion). The report pointed out that with free large-scale role-playing gameplay and a powerful “draw card” mechanism, “Genshin Impact” surpassed “Honor of Kings” and “ROBLOX”, won the revenue championship in the first quarter of 2022, and broke the quarterly payment Record. “Genshin Impact” is very popular in the Asia-Pacific, Americas and EMEA markets; in addition to the domestic market, it also has a large paying user base in Japan, South Korea, Germany and the United States. In addition to its solid quality, the accurate positioning of the user group and the stable update frequency are also important reasons for “Yuan Shen” to achieve such a success. Judging from the data, the main audience of “Genshin Impact” is young players under the age of 24, and there is a small gender difference. In the Americas, Europe and other regions, the proportion of female players will be even higher. This makes “Genshin Impact” emphasize the ease of operation and .
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