To put it profoundly, YouTube is currently the most capacious audio-visual reflection of the experience of all mankind in the use of digital technologies. The system is so large and complex that it does not so much obey the rules as it itself forms trends – on the topic of the day and in proportion to the bizarre pace of progress.
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It all started with pure thoughts, one of the first videos uploaded to the service has no commercial background. Jawed Karim, co-founder of YouTube, was not going to retrain as an ivory dealer or proboscis specialist at all. Unlike today’s service neophytes. Here it is – the first video posted on YouTube on April 24, 2005:
“Point-and-click” – the new century has endowed the middle classes with cheap and simple devices for video recording, in the face of the same smartphones, not to mention penny webcams. True, only a few had personal sites or the desire to design them in order to post new materials. Recording prototypes of “selfies” on DVD and showing them to a narrow circle of invited friends is akin to a prim revision of archaic photo albums with yellowed pieces of paper inside. Democratic YouTube has become a panacea for everyone, the real one, without cuts.
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The world quickly became aware of perversions and unhealthy creativity, both clearly illegal acts and simply stupid acts of naive representatives at the top of the food chain. It is quite acceptable to consider the service of video clips as the antipode of Wikipedia – not daring, and often not able to figure out how exactly to “check in” in the “temple of knowledge”, numerous individuals have realized themselves on YouTube.
$1.65 billion is a lot of money even for the Google empire. And it was paid literally a year and a half after the launch of the new service. It turns out that they began to value startups and invest generously long before the advent of Kickstarter (April 2009)? Although the memory of the “dot-com bubble” of the late 90s was still very much alive in the business circles of developed countries.
YouTube introduced Western civilization to Mr. Trololo, but in neither hemisphere, no one was particularly distressed about possible conflicts with copyright on the work of Eduard Khil. If something interesting happens in Micronesia or, for example, Puerto Rico, the Themis of all countries of the world are unable to resist the curiosity of the Internet audience.
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In many ways, the artificially supported model of the “capitalist paradise” in the 21st century finally cracked and society again drew attention to ideas of a social nature. From city bike rental for everyone to a digital media archive open to Argentinean teenager and Polish pensioner. Viewed does not mean consumed alone, the copied link does not create associations with data theft, the feeling of involvement in a common cause warms the soul. And you can talk all you want about the benefits of a paid Spotify subscription or the deposits of exclusive content in the bins of iTunes, but if someone suddenly wants to watch an old clip, most likely he will go to YouTube.
The broad masses have received very convincing confirmation of the words that flying by plane is much safer than driving a car. Grim statistics – the number of videos with a fall from a bicycle, landing on an empty head and other claims for the Darwin award significantly exceeds the amount of video evidence of plane crashes or shipwrecks. And this is in addition to incidents that really fall into the category of accidents – everyday life on planet Earth is quite dangerous. On the other hand, there is a very vivid demonstration and at the same time motivation – being a professional in your field is useful, productive and interesting.
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In conditions when the lion’s share of the solvent population is already sitting at the non-television screen in the evenings, the value of prime time tends to zero. And the interests of advertisers turn in a different direction – any ugly, untalented, uneducated, but possessing a kitten of rare fluffiness, a human being gets a chance to organize his own business. As a rule, stupid, but with a solid turnover, which provokes everyone else to look for unusual abilities in themselves – sometimes it turns out very cool.
Politicians and diplomats, relying on expert reports, develop heated discussions on the topic – is it permissible to use materials from YouTube as official evidence? Yes, there are still publications in social networks, on news sites and in many places on the Web, but about five years ago there was much less such controversy. A trend that threatens to develop into bills – in the absence of a channel that is constantly updated with relevant video materials, a certain source of information cannot be considered authoritative. And all because a budget smartphone with a primitive camera and Internet access can afford any officially employed person. And if he tries to convey something to the public, but does not confirm the text with a clip, like everyone else, then something is clearly unclean. Keep up with the times, folks.
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