vivo X80 series is about to be released: with Zeiss, the latest self-developed chip, the official warm-up is called “ceiling in the field of mobile imaging” – Programmer Sought

IT House reported on April 16 that @jia jingdong, vice president of vivo brand and general manager of brand and product strategy, has started to warm up vivo’s new generation flagship model X80 series, and he has also replaced the small tail of vivo X80 Pro .

According to reports, the positioning of the vivo X80 series is: the “ceiling” in the field of mobile imaging, equipped with vivo’s latest self-developed chips, Zeiss optical lenses, T* coating, and high-quality true-color imaging systems, which will follow in a few days. Meet everyone.

I’ve been holding the X80 phone a lot lately and rubbing it repeatedly. I’m not a product manager, I’m in charge of the brand. I don’t need to go into the details of the product, because then you will experience it more for yourself. Playing with the X80 and several recent products, the words “design-driven” will appear in my mind, like a physical and mental feeling.

Design-driven is an important part of vivo’s values. Many friends do not understand the inside story, thinking that design-driven is designer-driven, or just regarded as a kind of industrial design-driven.

This is undoubtedly wrong.

The full meaning of design-driven is a user-oriented systematic way of thinking: to gain insight into the real needs of users, even if it is potential; willing to work hard and immerse themselves in the causes where users cannot see but experience them; let users To feel the change, to feel the new meaning, and to feel that the change is simple, perfect, and elegant.

Don’t brands need to be design-driven? To be a brand, it is also necessary to gain insight into the needs of users between products and spirits, even if it is potential; willing to work hard in places that are invisible to users but can resonate with spirit! Let users constantly feel the changes and new meanings, and feel that this change is not brainwashing, touching porcelain, or viruses, but simple, perfect, elegant, and has long-term significance.

Taking the X80 series as an example, it is still the most powerful vivo imaging technology. Whether it is the latest self-developed chips, Zeiss optical lenses, T* coatings, or high-quality true color imaging systems, the product strength in optical imaging and computing imaging is high. Absolute leadership has been established at all levels. However, I believe that when users get the X80, they will also get a spiritual perception beyond the product. The X80 series will bring a new, spiritual meaning to users. I throw bricks and summarize, because its imaging technology is to respond to the vast spiritual needs of human beings, and it is a machine vision that serves human beings. The eyes of man, the heart of machines.

The focus of the full-scene imaging system developed by vivo X80 and optical giant Zeiss may be a little different from the industry. The reason behind it is to see that mobile phone photography should face the extremely complex and diverse inner needs of human beings. Some are because of beauty, some are because of health, some are from the restoration of real scenes, some are from the colors in the memories, and some are even the power behind the images. It should not be a single-dimensional need, it should take into account the broader human needs. Therefore, the X80 can not only photograph the shimmering night, the city of fireworks, the smiling faces of true affection, the short gatherings of friendship, and the memories of the sea; it can also accurately describe the moles on the body, anemia eyelids… It can witness the growth and changes , and it can become an image file of remote consultation related to health, and become the most reliable human eye and machine heart for users.

The oldest branding behavior, which appeared in Egypt in 2700 BC, used a hot iron to scald the livestock on the farm. This is the most primitive branding behavior (branding). Even now, many people are still accustomed to using the heap configuration, a purely technology-oriented way to “hot” a brand. However, this ancient primitive and violent ironing method is ignored. In fact, it is no longer suitable for the current society with deep still water and polymorphism. The user’s experience and feelings are the eternal core.

Configurations are fast-moving, and there is always something that beats time. Design driven and can beat time.

IT House has reported that according to the digital blogger @Digital Chat Station, the vivo X80 Pro will be the first to launch the GNV super-bottom main camera. According to the news, the main camera is based on a custom upgrade of Samsung’s 50MP GN1 sensor, with 50MP resolution, 1/1.3” outsole, f / 1.57 aperture, and an upgraded V1 + image chip.

In terms of appearance, the difference between vivo X80 and X80 Pro is that the former does not have a periscope lens placed outside, and the three cameras of the IMX866 are all in a circular module. The arrangement of the two models and the layout of details such as flash are consistent.

It is reported that the vivo X80 series will include three models: X80, X80 Pro and X80 Pro+.

Google Play Console information shows that vivo X80 will be equipped with MediaTek Dimensity 9000 (MT6983) processor, pre-installed based on Android 12 operating system with a 1080×2400 resolution screen.

Based on previous revelations, the vivo X80 uses a 1080P screen with true DC dimming, equipped with Dimensity 9000 and V1 chips, the first Sony IMX866 (RGBW) lens, and the portrait and ultra-wide-angle lens is IMX663, no micro-cloud platform, equipped with infrared, NFC , Under-screen optical fingerprint.
Vivo X80 Pro will be divided into Dimensity 9000 version and Snapdragon 8G1 version, using 6.78-inch LTPO 2.0 E5 AMOLED display, the same V1 chip, the rear seems to be Samsung GN1+IMX598+IMX663+8 million periscope quad cameras, and portrait The lens is also equipped with a micro-cloud platform, and the Dimensity and Snapdragon versions both use the latest wide-area ultrasonic fingerprints.

“vivo X80 appeared on Google Play: equipped with MediaTek Dimensity 9000, running Android 12”

“It is reported that vivo X80 Pro debuts GNV super-bottom main camera, customized and upgraded based on GN1”